Project Audit Services Mailer
This unique direct mail piece was created for Parente Change Management to promote their Project Audit service. Using this service a client can conduct a review of a project to learn which areas of the process have room for improvement or may actually be preventing progress.
The theme of "It's Time for a Checkup" relates a medical checkup with checking the health of the client's project. Each mailer is made from a two piece 7" x 10" box containing a stethoscope. All illustrations were done in watercolor and ink. The bottom of each box has a brief statement about the service, while the inside of the lid shows an illustration comparing the parts of a project to parts of the human body. The distinctive, fun design resulted in a high number of calls from recipients for more information.
(© Parente Randolph)